2021-25 Strategic Plan

SBM's 2021-25 Strategic Plan seeks to make the field of behavioral medicine—and members’ careers—even more impactful. The plan has three core outcome areas, determined by our members.


Plan Icons


Awareness and Impact of Behavioral Medicine

Many members identified a pressing need for the larger biomedical community to better acknowledge and engage with the behavioral medicine specialty. We recognize this opportunity, and one outcome of our Strategic Plan is to ensure that SBM members are seen as knowledge brokers of evidence-based behavior change science. We want to elevate behavioral medicine so that we can help members improve clinical and population health. We know members are tired of SBM being medicine’s best kept secret—we are too.

Outcome impact by the end of 2025: Behavioral medicine professionals are recognized by the medical community and medical/research organizations as the knowledge brokers of trusted behavior change science, which improves clinical and population health.


Public Education and Behavioral Change

Scientific research is currently undervalued, and science is often disparaged by those falsely claiming expertise. That’s why another outcome in our Strategic Plan is to increase the public’s access to members’ science. We want to give members more opportunities to translate their expertise into real-world impact. As engagement with science communication increases, we want to ensure members have the resources they need to broadcast their research via every possible avenue. SBM will help members disseminate their results beyond the traditional behavioral medicine community.

Outcome impact by the end of 2025: Increased public access to, and engagement with, behavioral medicine leads to healthier environments and outcomes for all.


Indispensable Professional Resource

We have seen profound changes to the world we live in. COVID-19, climate change, and the global demand for racial justice, especially for Black Americans, have caused us to reflect on how we can improve our society. We have developed COVID-19 resources to help members adapt, no matter their professional level or role. More to come! Our third Strategic Plan outcome is to always be your indispensable professional home.

Outcome impact by the end of 2025: SBM as a society is known as the indispensable resource of behavioral medicine professionals, who research, educate, practice, and advocate for better health outcomes for all.


Diversity, Equity, and Inclusion

Each plan outcome includes diversity, equity, and inclusion efforts, to make sure DEI is a priority throughout the society. We’ve also assessed our current diversity, equity, and inclusion efforts through a rigorous deep-dive, identifying successes and gaps.

SBM is committed to diversity and inclusion in its leadership, membership, programs, activities and decision making. SBM defines diversity as the collective ways in which people and organizations are different and similar with respect to demographic characteristics, values, beliefs, experiences, backgrounds, and behaviors. The society seeks to actively engage individuals and organizations representing various backgrounds to support our mission and vision.