2021-25 Strategic Plan

SBM's 2021-25 Strategic Plan seeks to make the field of behavioral medicine—and members’ careers—even more impactful. The plan has three core outcome areas, determined by our members.


Plan Icons


Awareness and Impact of Behavioral Medicine

Many members identified a pressing need for the larger biomedical community to better acknowledge and engage with the behavioral medicine specialty. We recognize this opportunity, and one outcome of our Strategic Plan is to ensure that SBM members are seen as knowledge brokers of evidence-based behavior change science. We want to elevate behavioral medicine so that we can help members improve clinical and population health. We know members are tired of SBM being medicine’s best kept secret—we are too.

Outcome impact by the end of 2025: Behavioral medicine professionals are recognized by the medical community and medical/research organizations as the knowledge brokers of trusted behavior change science, which improves clinical and population health.

2021 Completed Actions:

  • Define who we are as behavioral medicine professionals, via review of existing collateral, interviews with internal and external stakeholders, and updates to collateral as needed.

2022 Planned Actions:

  • Create collateral showing how we are relevant in solving today’s problems (e.g., systemic inequities, climate change, COVID-19).
  • Develop strategic partnerships with peer organizations focused on clinician audiences and climate change, respectively.
  • Increase readership of our health policy position statements.


Public Education and Behavioral Change

Scientific research is currently undervalued, and science is often disparaged by those falsely claiming expertise. That’s why another outcome in our Strategic Plan is to increase the public’s access to members’ science. We want to give members more opportunities to translate their expertise into real-world impact. As engagement with science communication increases, we want to ensure members have the resources they need to broadcast their research via every possible avenue. SBM will help members disseminate their results beyond the traditional behavioral medicine community.

Outcome impact by the end of 2025: Increased public access to, and engagement with, behavioral medicine leads to healthier environments and outcomes for all.

2021 Completed Actions:

  • Increase our members’ engagement in communicating their science, via sharing examples of members engaging in scicomm and via surveying members about their scicomm needs and barriers.
  • Enhance lay accessibility of our Healthy Living website, via search engine optimization, Google Ads, and social media ads.

2022 Planned Actions:

  • Conduct trainings/webinars on how and why to do scicomm and create a scicomm toolkit.
  • Enhance TBM and ABM authors’ interest in and ability to promote their published research.


Indispensable Professional Resource

We have seen profound changes to the world we live in. COVID-19, climate change, and the global demand for racial justice, especially for Black Americans, have caused us to reflect on how we can improve our society. We have developed COVID-19 resources to help members adapt, no matter their professional level or role. More to come! Our third Strategic Plan outcome is to always be your indispensable professional home.

Outcome impact by the end of 2025: SBM as a society is known as the indispensable resource of behavioral medicine professionals, who research, educate, practice, and advocate for better health outcomes for all.

2021 Completed Actions:

  • Develop a plan to communicate the indispensable value we already offer to members, via a robust email and social media membership recruitment and retention campaign.
  • Evaluate current diversity efforts in SBM, via a rigorous deep-dive assessment reviewed by senior leadership to identify success, gaps, and future actions.
  • Update SBM organizational chart and governance policies to ensure efficiency, equity, nimbleness, and valuable volunteer experiences.

2022 Planned Actions:

  • Retain and recruit more student members, from all backgrounds.
  • Expand non-Annual Meeting programming for students, via regional in-person events.
  • Expand the Behavior Change Grand Rounds webinar series and direct topics based on member need.


Diversity, Equity, and Inclusion

Each plan outcome includes diversity, equity, and inclusion efforts, to make sure DEI is a priority throughout the society. We’ve also assessed our current diversity, equity, and inclusion efforts through a rigorous deep-dive, identifying successes and gaps.

SBM is committed to diversity and inclusion in its leadership, membership, programs, activities and decision making. SBM defines diversity as the collective ways in which people and organizations are different and similar with respect to demographic characteristics, values, beliefs, experiences, backgrounds, and behaviors. The society seeks to actively engage individuals and organizations representing various backgrounds to support our mission and vision.