Sci Comm Toolkit
Science communication has the power to change lives

By sharing your science with the public, you can reach more people and create real-world impact.

Whether you are a sci comm beginner or a full-fledged expert, this toolkit has all the resources you need to communicate your work effectively. There’s a little bit of something for everyone, no matter how you learn best or which communication vehicles interest you most. Podcasts, infographics, videos, op-eds, tip sheets, tweets—we’ve got it all! The possibilities are endless. Take some time to explore our toolkit and find out what sci comm can do for you.

General Information

What is science communication? At its core, sci comm is the practice of sharing your work with the public. Start here to discover what sci comm is and why it’s so important.

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Social Media

Social media is ever-evolving and that can make it hard to understand when, where, and how to use social platforms to share your work. But your potential reach on social media is infinite and you can conquer these platforms with a few tips and tricks.

Op-Eds

An op-ed is an opinion piece from an author with some expertise on the topic being discussed. Op-eds provide a perfect opportunity to share your own research with a broader audience or to use your expertise to shape public opinion on important topics.

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Infographics

Infographics are an incredibly helpful tool for sharing research findings. By blending text and graphics, infographics facilitate communication of complex issues in a visual and easy-to-understand format.

Community Engagement

Engaging patients and communities in research as partners create more relevant and rapidly adopted findings and help resolve the science communication problem.

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Connecting with the Media

Connecting with the media may seem daunting at first. Once you determine which of your studies will be of interest to the media and how to best summarize your science, there are tips and tools available to you to make it easier.

Search Engine Optimization

Search engine optimization is a tool that you can use for garnering media attention for your work, connecting your work to your intended audiences, and keeping your work evergreen in public discourse.

Why I Use Sci Comm

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We Couldn’t Have Done This Without You

Thank you to our dedicated Public Engagement Committee volunteers who curated all the content for this toolkit.

This sci comm toolkit is 100% donor-supported. Thank you to the generous contributors to SBM’s Science Communication Fund who made this toolkit possible. A small monthly gift of $25 becomes $300 in just one year. Each gift, no matter what the size, makes a difference.

You can help us expand this resource by giving to our fund today.

For any questions or suggestions for new topics,
please email info@sbm.org.