Sci Comm Toolkit Science communication has the power to change lives
By sharing your science with the public, you can reach more people and create real-world impact.
Whether you are a sci comm beginner or a full-fledged expert, this toolkit has all the resources you need to communicate your work effectively. There’s a little bit of something for everyone, no matter how you learn best or which communication vehicles interest you most. Podcasts, infographics, videos, op-eds, tip sheets, tweets—we’ve got it all! The possibilities are endless. Take some time to explore our toolkit and find out what sci comm can do for you.
What is science communication? At its core, sci comm is the practice of sharing your work with the public. Start here to discover what sci comm is and why it’s so important.
Social media is ever-evolving and that can make it hard to understand when, where, and how to use social platforms to share your work. But your potential reach on social media is infinite and you can conquer these platforms with a few tips and tricks.
An op-ed is an opinion piece from an author with some expertise on the topic being discussed. Op-eds provide a perfect opportunity to share your own research with a broader audience or to use your expertise to shape public opinion on important topics.
Infographics are an incredibly helpful tool for sharing research findings. By blending text and graphics, infographics facilitate communication of complex issues in a visual and easy-to-understand format.
Connecting with the media may seem daunting at first. Once you determine which of your studies will be of interest to the media and how to best summarize your science, there are tips and tools available to you to make it easier.
"I had the good fortune of participating in an op-ed writing workshop through SBM in 2018. With almost no experience writing for the general public, I needed direction. Since the workshop I have placed about 40 op-eds in a variety of venues."
"Communicating our science can be incredibly impactful and is critically important at a time when other individuals effectively communicate misinformation on a daily basis. The expertise of medical professionals/researchers should lead conversations about science and health. While the communication style and modes are slightly different than what we are trained to do, there are many ways to become proficient in sci comm."
"Sci comm changed the way I think about developing, implementing, and disseminating my work, from grant conception to submission to research translation. I keep in mind that academics are never my only audience, and I think about the multitude of ways I can share the research findings with different audiences across different sectors."
"I wish researchers knew how much the public really wants to hear from them. And how much the public will be really interested in what they have to say. As behavioral scientists, we put a lot of effort into our studies and courses, and have a lot to add to the public dialogue on health issues. It seems a shame to not find myriad ways to communicate that knowledge to the public."
Thank you to our dedicated Public Engagement Committee volunteers who curated all the content for this toolkit.
This sci comm toolkit is 100% donor-supported. Thank you to the generous contributors to SBM’s Science Communication Fund who made this toolkit possible. A small monthly gift of $25 becomes $300 in just one year. Each gift, no matter what the size, makes a difference.