An Interview with Icek Ajzen and Arie Kruglanski on Their New Theory "The Theory of Reasoned Goal Pursuit"

Just this year Drs. Icek Ajzen and Arie Kruglanski published their first article on “The Theory of Reasoned Goal Pursuit,” a new theory they jointly developed. This theory combines the perspectives from the Theory of Planned Behavior (Ajzen) and Goal Systems Theory (Kruglanski) in a pursuit to have one parsimonious model.

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