Now more than ever, evidence-based science communication to non-specialist audiences is essential. This webinar explores how behavioral scientists can leverage science communication to shape public understanding, inform policy, and foster trust in research. Join us for an engaging session that delves into the art and strategy of translating complex scientific ideas and findings into accessible narratives. We’ll focus on three powerful tools for sharing science with the public: general audience articles via SBM’s Healthy Living website, opinion editorials (op-eds), and engaging in advocacy efforts with legislators. Participants will learn how to craft messages that resonate with diverse audiences, pitch stories to media outlets, and navigate conversations with confidence and clarity.
Learning objectives:
-
Participants will learn techniques for simplifying technical content without compromising accuracy, enabling them to write effective summaries and dissemination articles for a general audience.
-
Participants will gain skills in identifying newsworthy angles, structuring opinion pieces, and using narrative techniques to advocate science-informed perspectives in public discourse.
-
Participants will learn strategies for crafting effective communications that encourage public engagement and advocacy around scientific and health-related topics.