What is search engine optimization (SEO), and how is it relevant to behavioral scientists? This webinar will feature 3 SEO experts who will explain why SEO is a blind spot for most academics and industry professionals, how SEO principles should influence your research process from ideation to publication (and beyond), and how you could be using SEO to justify your case for advancement. SEO is a tool that you can use for garnering media attention for your work, connecting your work to your intended audiences, and keeping your work evergreen in public discourse. Attendees will leave the webinar with practical tips they can immediately implement to leverage measurable impact. This webinar is proudly sponsored by SBM's Public Education Committee, which aims to foster science communication in the organization.